As the festive season arrives, the world could certainly use a dose of holiday cheer. In a timely release, Burberry has launched its latest holiday campaign, Wrapped in Burberry, a celebration of togetherness, family, and the spirit of the season.
Filmed on the vibrant streets of Bloomsbury, London, the campaign features a diverse group of individuals who are both part of the Burberry family and reflect its values of warmth and connection. Among those showcased are actors David Tennant and Alex Hassell—longtime friends in real life and co-stars on the hit show Rivals—along with London-based artist Slawn and his family. Also featured are Herschel and Lillian Stoller, two doctors and devoted Burberry customers. The campaign radiates positivity, offering a welcome reprieve from the challenging news cycle with its joyful depictions of festive celebrations and children clad in Burberry’s signature plaid.
In addition to the heartwarming visuals, Burberry is introducing a new virtual scarf-try-on feature. Available both online and in select stores, this innovative experience lets customers explore the brand’s iconic scarves from the comfort of their homes or in-person, adding an extra layer of convenience to their holiday shopping.
As the holiday season unfolds, Burberry’s campaign reminds us of the importance of celebrating the people we hold dear—an uplifting message just when we need it most. Happy holidays from Burberry.
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