Major Brands Turn to Nasuni to Meet Holiday Demand Surge

by CiCi

Nasuni, a leader in enterprise data solutions, announced that several prominent brands in the consumer and retail sectors, including Patagonia and Mattel, are leveraging its platform to handle the holiday season’s intensified demand.

Nasuni’s File Data Platform aids global brands in optimizing their cloud infrastructure, improving cross-channel inventory management, and streamlining real-time sharing of assets such as product designs and marketing materials. This technology centralizes data through Nasuni’s global namespace, empowering companies to adapt quickly to market shifts, make faster decisions, and launch products more efficiently.

Nick Burling, Senior Vice President of Product at Nasuni, highlighted the platform’s critical role during peak shopping periods. “Nasuni empowers global organizations to transform their data into a strategic asset, facilitating quicker decision-making and timely product launches,” Burling said. “Our cloud solution enables seamless collaboration for distributed teams, reduces operational costs, and provides top-notch security for essential data assets.”

Patagonia, a respected outdoor brand, utilizes Nasuni to speed up creative workflows and improve team collaboration across locations, resulting in faster product market readiness. Mattel, a leading global toy manufacturer, has also benefited from Nasuni’s platform, streamlining its IT infrastructure across over 100 sites worldwide for cost savings and operational improvements.

Other top retailers, such as Crate & Barrel and Williams Sonoma, rely on Nasuni to centralize design assets and bolster cybersecurity measures for their digital media libraries. BJ’s Wholesale Club, the third-largest wholesaler in the U.S., uses Nasuni to enhance file management across its stores, enabling real-time inventory tracking and quicker responses to market demand.

Bookseller Barnes & Noble leverages Nasuni for managing a vast array of digital and print assets, with Director of Infrastructure Richard Llewellyn endorsing the platform’s transformative impact. “Nasuni allowed us to eliminate all on-prem hardware from our data center, cutting costs associated with maintenance and licensing,” Llewellyn said. “It’s a flexible, invaluable tool in any IT infrastructure.”

Additional major brands, including Pernod Ricard, Peter Millar, Dyson, SharkNinja, and Tommy Bahama, have also adopted Nasuni’s cloud-native platform to enhance flexibility, drive innovation, and streamline operations in preparation for the high-demand holiday season.

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