Patrice Pandeleos, founder and managing director of Seven Communications, expressed excitement about the new partnership with Reflections Holidays. “We look forward to leveraging our insights and creativity to enhance the Reflections Holidays brand and deliver impactful campaigns. Reflections Holidays is already synonymous with quality experiences, and we look forward to contributing to this legacy,” Pandeleos said.
The agency aims to elevate Reflections Holidays, highlighting its diverse locations across New South Wales (NSW) and establishing it as the top choice for nature-based holidays in Australia. Reflections Holidays boasts 40 parks, accommodations, and camping grounds, along with 45 community reserves, making it Australia’s only social enterprise holiday park group.
Peter Chapman, Reflections Holidays’ chief marketing officer, remarked, “Our partnership with Seven Communications has come at the perfect time with our recent rebrand. Seven’s impressive reputation across numerous industries positions them as an ideal partner, and we look forward to collaborating with them as we continue to deliver memorable outdoor experiences.”
Seven Communications has recently expanded its portfolio, winning the ANZ PR account for out-of-home company JCDecaux. The agency will manage JCDecaux’s media relations program, event management, and upcoming campaigns. Additionally, the agency has been named the PR agency of record for the car subscription service eCar Subscription, where it will develop and execute a comprehensive strategy focusing on media relations, digital campaigns, and strategic spokesperson communications.
In April, Seven Communications welcomed Gareth Beddoes, formerly of Soda Communications and Thrive PR, as the new director of PR.