The Hong Kong Trade Development Council (HKTDC) inaugurated the first-ever Hong Kong Shopping Festival on July 24. The month-long event, running from August 1 to 31, aims to assist Hong Kong’s small and medium-sized enterprises (SMEs) in expanding into Mainland China through various e-commerce platforms, aligning with initiatives outlined in the 2023 Policy Address.
The festival’s opening ceremony showcased the participation of over 230 local brands, each offering unique products and exclusive discounts across six key categories: apparel and accessories, personal care and cosmetics, home and living, classic food, smart gadgets, and health supplements. The event also emphasizes products suitable for senior citizens.
Under the slogan “Unveiling a New Lifestyle, Curated by Hong Kong,” the festival aims to introduce new products and enrich consumers’ lives by showcasing high-quality products meticulously selected from Hong Kong.
Joining the Hong Kong Business Community
This initiative enables local SMEs to leverage the extensive visitor traffic and diverse customer base of mainland e-commerce platforms, enhancing their publicity, exposure, and promotional impact. Moreover, it offers SMEs practical experience in navigating the mainland market through e-commerce.
“As the Hong Kong Trade Development Council organizes the first edition of the Hong Kong Shopping Festival, we can capitalize on Hong Kong’s advantage of enjoying strong support from the Motherland’s large-scale market. This will help Hong Kong’s small to medium enterprises reach new mainland customer groups and develop the mainland market, thereby injecting new impetus into their business development,” said Financial Secretary Paul Chan.